A live webcast featuring UK celebrities will be aired later this afternoon (Thursday 18 March) at 4pm GMT as part of a youth-led campaign to dispel negative perceptions of young people, while highlighting examples of youth leadership.

This epic online broadcast is the first of its kind, created by young people for young people. The teens behind the scenes will be interviewing stars from Lord Sugar to Olympic Gold medallist Dame Kelly Holmes.

There will also be appearances by A-listers such as Sir Michael Caine… star of hit TV series The Wire, Idris Elba… teen rap artist “Fugative”… and England footballer Gareth Barry, among others…

The Youth of Today Show aims to explore the lives of young people, dispelling negative stereotypes and showcasing the best of youth leadership.

You can watch the webcast live by heading over to www.theyouthoftoday.org/webcast at 4pm today.

If you’ve not yet heard about The Youth of Today campaign, you get lots of information from their website and can follow their progress on both Facebook and Twitter. The project aims to help young people make a positive difference to society. They offer:

• Leadership roles – Giving young people power to act on the issues they care about.
• Training – Providing young people with the skills they need to lead the way.
• Networking – Allowing young people to collaborate with peers and those in power.

The project is funded by the Department for Children, Schools and Families (DCSF) and managed by a range of organisations including The National Youth Agency (NYA), Changemakers, The Young Foundation, UK Youth Parliament, British Youth Council, the Prince’s Trust and the Citizenship Foundation.

For more information, visit The Youth of Today website.